Retail Support Program
IGI also offers retail sales programs and seminars to companies that wish to offer their staff enhanced gemological knowledge required for their sales presentation.
- Grading of diamonds based on the international grading system
- 4 Cs: carat weight, clarity, color and cut
- Identification of gemstones and pearls
- Types of jewelry, settings and metal textures
- Reading and understanding diamond certificates
- Understanding generations
- Consumer psychology
- Effective persuasion
- Body language
- Sales techniques
- Empowers the sales team to upgrade their knowledge and handle queries more effectively.